Alexa Chung

Alexa Chung seems to be the new style icon and fashion guru of the times. She was sat front-row at most of the shows at New York and LFW, often with friends such as Pixie Geldof (at House of Holland, where she wore a double denim combination that actually looked OK, shock horror).

Alexa also released a collection of her own for American label Madewell, who had apparently already been using her as a muse for their own collections. It is such a shame they don't sell Madewell in the UK. Maybe it will be possible to ship? I love the clogs that come in black or mahogany, the sumptuous velvet and the Peter Pan collared dresses.

And I wasn't suprised in the slightest to pick up a copy of Vogue today and see Alexa on the front cover. I can imagine her doing a collection for Topshop, which would probably be better than the Kate Moss collections (sorry Kate). The one problem is that her look doesn't vary very much (see the month of Alexa's fashion choices on www. vogue.co.uk/), which makes me wonder whether she could roll out another collection and it not be a clone of the Madewell one? It will be interesting to see. Anyway, where did I put that Vogue...