I'm sure that this has come hideously late in the day, but I love the MJ Campaign for Fall 2010! It all seems a bit spooky - the ghost-like pallor of the first two models, the grey and brown colour palette, the laid down positions of the models in the second and third images. The shock of seeing such different images to the usual glamour of fashion means that you stop and look. Clever MJ (or his marketing team) to use such psychological games!
Inspiration from the photographs below by Edouard Boubat (1923-1999) may have helped to create the sense of resplendent glamour and beauty that Jacobs only hints at. The first is entitled Lella, Brittany and was taken in 1947. The photograph sold at Christies for a gigantic $3,750! The second is Deux Fillettes, Paris and was taken in 1953. Obviously, I am no expert, but I feel that a hint of Boubat's ambiance would help to elevate MJ's campaign to greater artistic effect.
Inspiration from the photographs below by Edouard Boubat (1923-1999) may have helped to create the sense of resplendent glamour and beauty that Jacobs only hints at. The first is entitled Lella, Brittany and was taken in 1947. The photograph sold at Christies for a gigantic $3,750! The second is Deux Fillettes, Paris and was taken in 1953. Obviously, I am no expert, but I feel that a hint of Boubat's ambiance would help to elevate MJ's campaign to greater artistic effect.
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