What is the victory of a cat on a hot tin roof? Just staying on it I guess, long as she can.

Tuesday, March 2, 2010

The irony of the military trend.


Items on the High Street, from left to right: Erickson Beamon Swarovski crystal Victoria Cross brooches; Stretch cotton camouflage pants by Balmain; Cotton and silk-blend military shirt, Alexander McQueen; Dress by Diesel; Cracker Jacks cargo pants by Sass & Bide; Ladies' Waxed Cotton Utility Overnight Bag by Barbour; and Damisi Boots, All Saints.

The military trend resurfaces every now and again and is easily assimilated into high street stores. Scores of people wear both these designer and high street items ignorant of the wider implications. I cannot help but find it ironic that the military is glamourised through clothing, while soldiers are dying every day fighting in Iraq and Afghanistan, and the Chilcott trials are questioning the very right to go to war. So what are the political implications of glamourising the military like this through fashion? Is it the role of the consumer or the designer to be discerning about the clothes they wear or produce?


Buberry AW10



Marc by Marc Jacobs AW10


The collections by Burberry and Marc by Marc Jacobs this Autumn / Winter draw on the military trend. However, both seem to draw on wars from the distant past. Do they circumvent political implications by grounding their historical context in wars that only a handful of living people bear first-hand experience of? Are we all guilty of implicitly glamourising the 'heroes' of war, without questioning the right to intervene in the affairs of other countries?

I don't pretend to have the answers, yet I believe that we need to make sure that we don't become passive followers of the catwalk. We may not dictate the clothes that fill the rails of our favourite retailers, but we do exercise the choice to wear what we feel we should. Plenty of people chose not to wear fur, and slogan t-shirts are a simple way of coveying our opinions. So next time you see a military-themed item, be it a shirt, skirt or piece of jewellery, just consider the message that you'd like to convey. Let your style be in your hands, not those of the retailers or designers.

2 comments:

Unknown said...

This piece was thought provoking so thank you! I never sat and thought about the irony of the troops out in Iraq whilst I'm eyeing up a replica Victoria Cross on mw-wardrobe.com!
Keep up the good work fellow fashionista!

Check out my blog and become a follower at www.iheartfashion2009.blogspot.com

The Beautiful and Glammed said...

Great piece, I have noticed a lot of people buying into this trend and yeah it is ironic but then fashion reflects society. we'll definitely be back, come follow TBAG if you fancy! Bonne nuit xx